ZF Friedrichshafen AG · 2019 Sr. UX Designer HMI / Autonomous Vehicles

Reimagining the HMI for SAE Level 4 autonomous cars

ZF's engineering team had been building a physical control knob — the Centronic, later called MMA (Multimodal Armrest). The knob could change its rotational resistance in real time according to the UI — for eg. volume up/down will have low resistance, drive mode changes will have more resistance.

ZF Centronic ACP demonstrator — armrest control unit with MRF knob paired with tablet display

Centronic ACP demonstrator — the MRF knob, gear selector, and ambient light surface paired with the UI tablet

At Level 4, the old automotive HMI constraints disappear. You can look at the screen, lean back, use both hands. The UI has to be effective to show the hardware capabilities.

The question handed to our team was: what does the software experience look like?

Where
ZF India Technology Centre, Hyderabad
When
2019–2020
10 months
My role
UX architecture, interaction model, hardware industrial design, research, feedback animations
Shown to
ZF global leadership, OEM partners, Tier-1 review boards
Centronic MMA armrest concept sketches — two views of the control unit hardware
Play with the interface
PROTOTYPE EMBED

Case study

    Workshop · 3 days

    Workshop Day 1
    Day 1 — Briefing & stakeholder alignment
    Workshop Day 2
    Day 2 — Interaction model exploration
    Workshop Day 3
    Day 3 — Prototype review & direction sign-off

    "The outer ring of the Centronic changes resistance depending on where you are in the interface. You don't just see the menu — you feel the edge of it. That was the core idea: the knob knows what it's controlling." — Interaction model principle, ZF Centronic, 2019

    Where the industry went

    The haptic rotary control we prototyped in 2019 is now showing up everywhere. BMW's iDrive in the i7, the Mercedes S-Class center console, Volkswagen's Golf — all moving toward physical controls with variable feedback, after a decade of touchscreen-only cabins.

    Euro NCAP's 2026 mandate requires physical volume and navigation controls — exactly the case we were making internally. ZF productized the Centronic MRF technology under the name HaptiX.

    None of these can be attributed directly to this project — supply chain documentation doesn't work that way. But the direction we argued for in 2019 is now industry standard in 2024.

    $1.58B
    Global haptic rotary market size, 2024
    Allied Market Research
    3 OEMs
    BMW, Mercedes-Benz, Volkswagen adopting haptic rotary in production vehicles since 2022
    2026
    Year Euro NCAP mandates physical controls as a safety requirement — reversing the touchscreen-only trend